Monitoring the marketing of food to children
This manual is a practical, step-by-step guide designed to support governments and civil society in monitoring the extent and nature of food marketing to children in their national context. It is accompanied by a 'coding form' which can be used to record and analyse the data collected during monitoring.
In 2009, CI successfully campaigned for a set of WHO recommendations on the marketing of foods and non-alcoholic beverages to children. These recommendations clearly identify the need for evidence on the extent and nature of food marketing to children as a first step to inform the development and implementation of policies to reduce the impact of this marketing.
The manual and accompanying coding form are available to download from the publications section of this page.
Chrysi Tzanetou, Consumers International
Grant amount and duration:
October 2010-September 2011
Both these documents are available in French and Spanish from the Consumers International website.