Ada aims to ensure data and AI work for people and society, and the opportunities, benefits and privileges generated by data and AI are justly and equitably distributed and experienced.
Their objectives for 2025–28 are:
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Explore how people and society are being affected by AI, and what ‘AI in the public interest’ could mean.
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Evidence and shape the use of AI and data-driven technologies where they most impact people and society, with a focus on the public sector.
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Evaluate and inform incentives for managing AI risks
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Examine vehicles for the redistribution of power and opportunity across society.
Ada was established by the Nuffield Foundation in 2018, in partnership with the Alan Turing Institute, the Royal Society, the British Academy, the Royal Statistical Society, the Nuffield Council on Bioethics, the Wellcome Trust, techUK and Luminate.
